Many customers are hard to find certain items in grocery stores, which makes them frastrated and negatively affects their grocery shopping experience.
FeshNavi is an intelligent grocery shopping cart that customizes the best shopping route for customers and also supports search items and payment. It provides a seamless shopping experience for the grocery customers.
FreshNavi provides the best shopping route by the scanned shopping lists.
FreshNavi adopts the AR technology which provides intuitive and clear instruction.
Customers could search for a certain product by FreshNavi to easily locate where it is.
Customer also could skip the long line and check out by FreshNavi.
Amazon Go
Coop Italia
Scan Bag Go
Most of them are focusing on shorten or dimishing the waiting time at check out process, While there are still many problem remaining. For this project, I focused on what other problem customers might meet.
I invited five users to participant the usability testing. By observing how they interactive with the prototype, I record all the painpoints that they met and find the common painpoints.
The goal of the Task One was to examine the process of scanning the shopping list and finishing the shopping task with FreshNavi. The participants are asked to scan the shopping list, follow the route, scan the item by using FreshNavi, and finally check out on the system.
Let’s Shopping with Charlers!
Charlers gets the shopping task from his wife for their whole family’s next week foods.
Encounter FreshNavi
Charlers arrives at the supermarket and grab a smart shopping cart at the entrance
Scan the Shopping List
Charlers scan the shopping list that provided by his wife at FreshNavi
Follow the AR Navigation to Shop
Charlers follow the AR navigation to pick all the items in his list.
Checkout with FreshNavi
After Charles finish the shopping task, he do a quick checkout at the FreshNavi by skipping the long line at checkout station
This project experience allowed me to start thinking about balancing the business goal and user experience. Grocery stores usually rearrange their layout in order to some business reason, such as letting customer impulse buy more things and placing the best- selling products at the front. These changes somehow sacrifice the customers’ experience in the store.
FreshNavi not only improve the customers shopping efficience but also has potential to explore more recommended products to customers.
