Designed for Travelers
Never Miss Your Stop
With Buzz
The must-have app for city travelers, ensuring you never miss a stop while exploring bustling urban landscapes
Remember your first ride on the New York Transit?
Not knowing when to get off can be stressful. That's where BUZZ comes in. It helps you avoid that confusion, so you never miss your stop again.
Buzz is here to help
Buzz helps you never missing your stop
Not knowing when to get off can be stressful. That's where BUZZ comes in. It helps you avoid that confusion, so you never miss your stop again.
Traveller-tailored Design
Attractions oriented design helps traveller easily find the destination in the app.
UnderstandING USERS
three words to describe your cabin Experience
42 People were invited to describe their feeling about the transit experience, total 46 Words were collected.
UnderstandING USERS
Insights into Navigation and Attraction Focus
42 People were invited to describe their feeling about the transit experience, total 46 Words were collected.
Has to pay attention to figure out where should get off
More conscious about attraction name not the stops name
Design Exploration & Testing
Quick fail quick success, After come up with a skecth and Mid-fi exploration, Invited 5 users to conduct usability testing
Step 1: Sketch
Step 2: Mid-fi
Step 3: Testing
Design Iteration
42 People were invited to describe their feeling about the transit experience, total 46 Words were collected.
Add the attraction name to the route info so people who know about it can be aware of their destination
Use clear icons and graphics to help users identify the info easily
Counting down to showcase the bus schedule is more intuitive for travelers.
Progress info added, clearly know where they are, how much stops left
By improving, users won’t do mental calculation anymore.
An Intuitive Solution
Received positive users feed on the iterated design. It indicates a significant improvement both in term of task efficiency and users satisfaction.
It's super intuitive. it always shows where you are and how many stops until you need to get off, which definitely helps reduce that new-city travel stress
User feedback
4.6+
4.6 out of 5 easy to use score
30%
Time reduction on finish the task